Search engine optimization

Search engine optimization (SEO) is the process of improving your website to increase visibility on popular search engines such as Google and Bing. In this certification course, you’ll learn all things SEO, including website optimization, link building, keyword research, and much more.

Module 1: Introduction To SEO (Understanding the Basics of SEO)

Before diving into the more advanced aspects, it is crucial to lay a solid foundation by comprehending SEO basics. This section will introduce learners to the basic fundamental concepts.

In this module, we will discuss each and every basic terms to clarify the concept of SEO. That will help you to understand SEO from basic level.

After completing this module, you will know the answer to the following.

1. What is a search engine?
2. How search engines works?
3. What Is SEO?
4. What is the need of SEO
5. History Of SEO
6. How SEO Works
7. What is Googlebot (Google Crawler)
8. Types Of SEO technique
9. What Is Google’s SEO Algorithm updates?
10. How to create planning and strategies for SEO
11. What is SEO tools and why we need it?

Module 2: Technical SEO

Technical SEO refers to optimizing a website’s technical aspects to improve its visibility and ranking on search engine result pages (SERPs).

It is the first step of SEO, as you can not participate in a race without your body’s fitness.

Similarly, in technical SEO course, we discuss the critical technical SEO factors required to optimize and how one can make a website free from technical errors.

The following topics will be covered in SEO Course Syllabus for Technical SEO training.

1. What Is Technical SEO
2. Technical SEO Ranking factors
3. Type of meta tags and their effect on SEO
4. Site architecture Optimization
5. Breadcrumbs
6. Permalinks optimization
7. Canonicalization
8. Fixing Broken Links and Errors
9. What Is Robots.txt File & How to create it
10. Structured Data Markup
11. Setup of CDN
12. Installation of SSL
13. How to Improve Website speed & performance using free Plugins
14. How to perform the Page Speed Test
15. XML and HTML sitemap creation and optimization

Technical SEO involves optimizing the technical elements of a website to ensure that it is easily accessible, user-friendly, and well-understood by search engines.

By addressing these technical aspects, website owners can enhance their chances of ranking higher on search engine result pages and providing a better user experience for their visitors.

Module 3: Keyword Research

Keyword research in SEO identifies and analyzes the specific words and phrases used when people search for information, products, or services on search engines like Google, Bing, or Yahoo.

These keywords are crucial because they form the foundation of your content strategy, helping search engines understand what your web pages are about and matching your content with relevant user queries.

Keyword research is the heart of SEO. Without the right keyword at the right time, you can not rank a website in SERP.

The following topics will be covered in Keyword Research.

1. What Is Keyword
2. The impotence of Keyword Research?
3. Different types of keywords
4. How to do Analysis of keywords using Free & Paid Tools
5. How to find easy to rank keywords related to your website and business
6. How to do Analysis of Keyword Using Chrome Extension
7. How to find the Ranking Keyword Of competitor
8. Selecting the right keywords for the project
9. How to Know Top ranking Keywords of your sites
10. How to Find hidden ranking keywords of your website
11. What Is LSI Keywords : Easy Strategies To find LSI Keywords

Module 4: Content Planning and Creation

Content is the king of SEO to boost the ranking of any website. This module will discuss how we can create content that search engines will love to rank.

1. Content Research
2. Content Structure
3. Content Planning With Keywords
4. How to make SEO friendly content using AI tools
5. Content Analyse using AI Tools : To check content is human or AI generated

Module 5: On-Page SEO

On-page SEO is key of success for an SEO campaign.

In this module of On-Page SEO training, we teach optimization of the content of a web page. That can be either a post or a page on a website.

In this On-Page SEO Course, The following factors will be discussed as per our On-page SEO syllabus.

1. What is On-Page SEO?
2. On-page SEO checklist : we have a proven checklist with help of that you can verify your on-page SEO efforts.
3. Title Optimization: How to select the right title for your page which will boost your CTR
4. Content optimization: How to create content that will make visitor like to read and search engine will love to rank
5. Header Tags Optimization: how and where to use (H1, h2, h3, h4……) tags
6. Meta Description optimization: how to write meta description to increase your CTR
7. Image optimization: how to optimize Image for Search Engine
8. How many images you add to your post
9. Internal links: How many Internal links you should add to your post.
10. Outbound links: Which & How many outbound links you should add to your post
11. Schema Markup

Module 6: Off-page SEO

n this technique of optimization, we don’t do anything on a website that we optimize.

Whatever step we will take to optimize a website, that will be out of that website.

The following factors will be discussed as per our Off-page SEO course syllabus.

1. On page Vs. Off-Page Optimization
2. Introduction to Back Links: Why is it important for SEO?
3. What is Anchor text and why it is important in link building
4. When you should start creating backlinks
5. Some proven ways to get backlinks organically
6. Easy Method to generate high-quality Do-follow backlinks
7. Social media submission

Module 7: Avoid Negative SEO

Negative SEO refers to the mistake done by us, knowingly or unknowingly. We should avoid that.

Our competitors also do some time negative SEO. We also need to protect our website from that kind of negative SEO.

1. What falls under Negative SEO
2. Avoid duplicate content on your website
3. What is Black hat SEO?
4. Some deadly Mistake that is done by website owners
5. Some bad practice you should never do on the website
6. Common Negative SEO practiced by your competitor
7. What step should you take to defend against negative SEO

Module 8: Ecommerce SEO

Optimizing an eCommerce website for SEO is crucial to attract organic traffic, improve search rankings, and ultimately drive more sales. Here are some important factors to consider:

1. Product’s Keyword Research and Optimization
2. High-Quality Product Images
3. Unique Product Descriptions
4. Clear Site Structure and Navigation
5. User Reviews and Ratings
6. Schema Markup
7. Canonical URLs

Module 9: Local SEO

Local SEO is an SEO strategy that makes any business more visible for local searches on Google. Local SEO is beneficial for any business that serves in a specific area or has a physical address.

1. What is local SEO and why is it important
2. Important Local SEO factors
3. Setup of Google My Business (GMB)
4. How to optimize GMB Listing
5. Important elements you must optimize on GMB listing
6. Citations: What is citation & Benefits of citations in Local SEO

Module 10: YouTube SEO

1. YouTube SEO Ranking Factors
2. Video Optimization
3. Title Optimization
4. Description Optimization
5. Thumbnail Optimization
6. How to Increase YouTube Subscribers Organically

Module 11: Analysis

An analysis is an essential part of strategies while optimizing a website. It helps you to keep an eye on your website performance.

1. How to Add and verify a website in Google Console
2. Google Analytics setup and monitoring
3. How to make SEO Strategy from Google Search Console & Google Analytics?
4. How to maintain the position of existing ranking keywords
5. How to keep Eyes On Competitor Ranking Keywords

Module 12: Certification

In this module, we will show a step-by-step process of getting certification from Google to become a Google certified professional.

1. Google Analytics Certification
2. Google Ads Certification